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https://archive.ph/PIrQi https://archive.ph/PIrQi The article is about email marketing. Some company has a proprietary algorithm that purportedly detects wheth

https://archive.ph/PIrQi https://archive.ph/PIrQi The article is about email marketing. Some company has a proprietary algorithm that purportedly detects whether a click is legitimate based on 8y of development and data collection. It’s definitely a race against the growing capabilities of the models in use and one that will be very difficult to win which is why there has been a significant push toward verification across the Internet—not because of the children, but because of the revenue.

Retr0id 29d ago
And I have a proprietary algorithm that can identify whether Brooklyn Bridge is up for sale or not.
- garciasn 29d ago
  I mean it’s a marketing PR piece that’s likely targeted toward CMOs who are in love with email marketing. Email marketing is inexpensive, easier to measure, relies on the ridiculous CDPs and ESPs they’ve been tricked into investing in, and the measured numbers are larger than other digital channels. The problem isn’t that bots are clicking, it’s that those big numbers aren’t going up and to the right in a reliable way any longer and those CMOs need to change how they’re measuring media. At the end of the day, CMOs need to be measuring contribution to revenue, not meaningless marketing metrics the rest of the C-suite doesn’t give the slightest of fucks about. But that’s super hard for most organizations without competent Marketing Science or capable agencies, and it’s seemingly expensive because their budgets are already tight from all of the fly-by-night shit they’re over invested in. So; they continue to push what they know as well as chip away at their budgets with silly providers who provide little value instead of biting the bullet and doing the right thing.
- blooalien 29d ago
  > ... whether Brooklyn Bridge is up for sale or not. My "Magic 8-Ball" says: "Signs point to yes."

Retr0id 29d ago

And I have a proprietary algorithm that can identify whether Brooklyn Bridge is up for sale or not.

garciasn 29d ago
I mean it’s a marketing PR piece that’s likely targeted toward CMOs who are in love with email marketing. Email marketing is inexpensive, easier to measure, relies on the ridiculous CDPs and ESPs they’ve been tricked into investing in, and the measured numbers are larger than other digital channels. The problem isn’t that bots are clicking, it’s that those big numbers aren’t going up and to the right in a reliable way any longer and those CMOs need to change how they’re measuring media. At the end of the day, CMOs need to be measuring contribution to revenue, not meaningless marketing metrics the rest of the C-suite doesn’t give the slightest of fucks about. But that’s super hard for most organizations without competent Marketing Science or capable agencies, and it’s seemingly expensive because their budgets are already tight from all of the fly-by-night shit they’re over invested in. So; they continue to push what they know as well as chip away at their budgets with silly providers who provide little value instead of biting the bullet and doing the right thing.
blooalien 29d ago
> ... whether Brooklyn Bridge is up for sale or not. My "Magic 8-Ball" says: "Signs point to yes."