We ran X (Twitter) ads for 4 months and here are the results

Duration May - Aug 2026 My Background: I am a founder of multiple SaaS company. Most recently i am building a AI native ticketing system for support platforms, simply put it takes your issues coming from Github, Discord, Forum or email and have a AI agent run through all the sources and generate a reply that is posted back. Pricing is tier based with a freemium model, direct signup, without demo. Marketing Strategy for X: We started marketing using text and image based post, with our website link put as CTA or the blog (medium) link. Total spending: We spend Around $3,509 for the entire 4 months. Audience: We narrowed down our audience , starting from targeting globally to focusing on Tier 1 markets especially as they have normally have higher rate of subscription buying. Results according to X own numbers: 46M impressions and 26K+ link clicks. Compare with our own website tracker (Matomo): Twitter 613 visits 885 actions 1.4 actions per visit 50s avg. time on website 74% bounce rate Actual Signups: Consider it near zero, no actual follow ups, or growth My observation: For each post there are crypto bots, and random bots that engage with the post, resulting in fake engagement and clicks. This platform strategy bring little or no value for our business.