Maybe they want something shot with the product falling in midair, or a model with a fan blowing his/her hair and clothing? Or it could be some appliance/machin

Maybe they want something shot with the product falling in midair, or a model with a fan blowing his/her hair and clothing? Or it could be some appliance/machine that they want to capture in action (a popcorn popper would be a mundane example). Heck, maybe they just want to shoot a product sitting in the middle of a cloud from a fog machine.