Excuse me, but what do you agree with? Do you think that it is enough to write any arbitrary bold statement and then say something in the lines of 'I know that

Excuse me, but what do you agree with? Do you think that it is enough to write any arbitrary bold statement and then say something in the lines of 'I know that sounds like an extreme position blabla' to make it sound more credible and less pompous? Do you realize that author of this article completely mistake some elementary SEO for content development plan/strategy? SEO has evolved, you know? These two things are not mutually exclusive, they should go hand in hand if you're going to have any kind of traffic before your business dies. This whole article is trying to somehow prove that SEO is definitely not caring for you users, but writing content (what does it even mean?) magically is! Ignoring the reality of search engine ranking algos may help you build some kind of cool image if you are famous or lucky, but it doesn't necessarily need to help your business. If you're in a business, writing good content for the sake of writing good content is nonsense (it's worse, actually, because it costs you money). As to your suggestion: I've seen pure ads being both much better and much worse than pure content building, but this is really comparing apples to oranges. Careful testing is your best friend here, and I'd say that you can always implement both strategies of building traffic without mixing them too much: have pages with great (and optimized) content, and have landing pages built specifically for ad-driven traffic.