My bet is we no longer have the benifit of the doubt. and so taking capital and burning hard is not going to break through into consumer as easily as it did. So

My bet is we no longer have the benifit of the doubt. and so taking capital and burning hard is not going to break through into consumer as easily as it did. So I extend the arc of time, tell people I'm a business, focus on giving customer as much free as I can, (probably add the harness to my product), and over time build an affectionate connetion with customers and then remind them I'm a business.