I think this is partly the point of the article: when you're forced to rely on objective metrics, you will avoid some of the questions that distinguish good per

I think this is partly the point of the article: when you're forced to rely on objective metrics, you will avoid some of the questions that distinguish good performance from great performance. That's one advantage of tiny companies, which don't have to rely on such metrics because everyone takes the company's overall performance as their personal responsibility.