I find just calling it app_number and moving on helps. I used to go in circles with names, until I realized how much time and sanity I was wasting. Spending mor

I find just calling it app_number and moving on helps. I used to go in circles with names, until I realized how much time and sanity I was wasting. Spending more time on developing the product helps me understand it's core value better and, consequently, potential names to communicate that value effectively to new users.