Great story. It shows that doesn't matter if you are Apple or a solo developer, product naming is hard. Actually, as the OP, I find coding easier. Nevertheless,

Great story. It shows that doesn't matter if you are Apple or a solo developer, product naming is hard. Actually, as the OP, I find coding easier. Nevertheless, we can't ship products with placeholder names. I have a little brainstorming process that goes like this: 1) List the name of all competitors that made into the business plan; // this is important mainly to avoid problems 2) List of nouns that evoke a basic understanding of the root problem the program tries to solve; // I know it's obvious, but finding a name right here create an instant connection with your target users 3) List all the features that make the program stand out; // Again it's obvious, yet this is a great source of names 4) Mix and match all these these words, throw them into a bucket, and sleep on it for a while; 5) Usually, after some days have passed I come back, and weed out the crapy ones; // and... 6) Work a little more on the rest with a dictionary, if needed go back to 3; 7) Finally, when I have a short list of good names I try to find domain names; 8) mkdir <project_name> // or mv <old> <new> :) How do you go about your process?