2 ms·

Lawyers (and bean counters) call it 'goodwill'. One word.

• smcin 1mo ago
  Accounting goodwill might be one term, but it has multiple components (trust, reputation, market share, mindshare, track record, relationships, online and offline community presence, etc. etc.)
  • nickburns 1mo ago
    I only meant the artful term is 'goodwill' and not 'good will'.
    • smcin 1mo ago
      Oh