Brainlabs looked at 1.35 million UK keywords over two years and found head terms falling in seven of nine categories. Entertainment head terms dropped 16% while

Brainlabs looked at 1.35 million UK keywords over two years and found head terms falling in seven of nine categories. Entertainment head terms dropped 16% while its long tail queries grew 62%. Travel head terms fell around 5%, which on that category's base is roughly 165 million searches.