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The Little Signup Page That Could – A/B Testing Results

• LanceJones 14y ago
  Thank you for sharing. It's always helpful to see what people respond to in these types of tests. It appears as though the word "contribute" is at the core of your lift. It's a much more meaningful term than the vague "sign in" -- and it gives visitors a lot more information on which to base their decision to click (or not). The CTA copy also does a nice job of supporting your headline. Your statistical confidence is a little low, however. At those levels, you're taking a leap of faith. Good directional data, sure, but I've seen plenty of tests go from 84% "chance to beat original" to flat in a few days.
  • dmor 14y ago
    I agree with you regarding statistical confidence. In this case, there was a second metric I was also looking at (which I didn't mention in the post and should add) - the conversion of people who hit the signup page to signup complete. With this call to action it was improved 30% (+/- 5%) so I was pretty confident it was a win all around.
• aresant 14y ago
  Here's a tip for your next test - make the link underlined so it looks like a link and choose a higher contrast color.