There was a quote from the Costco CFO that the rotisserie chicken cost them like $40 million annually. It is definitely a loss leader. https://fortune.com/2015

There was a quote from the Costco CFO that the rotisserie chicken cost them like $40 million annually. It is definitely a loss leader. https://fortune.com/2015/05/29/costco-chicken-prices/ https://fortune.com/2015/05/29/costco-chicken-prices/