You're falling prey to one of the biggest flaws in human psychology: http://en.wikipedia.org/wiki/Ultimatum_game http://en.wikipedia.org/wiki/Ultimatum_game Th

You're falling prey to one of the biggest flaws in human psychology: http://en.wikipedia.org/wiki/Ultimatum_game http://en.wikipedia.org/wiki/Ultimatum_game This is a win-win scenario, the charity gets lots of money and he gets his name on a building and positive press. Yet you're turning it into a negative because you believe he gets more than he gives.