“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker Great marketers do t

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker Great marketers do that. If you're considering one branch of marketing, Promotion and Marketing Communications in this case, you may be missing a deeper opportunity. Mar Comm is a tool of the trade and is a small part of good marketing, it's the most outwardly visible however. If your quest is for a megaphone you may have better luck seeking a PR or communications type person than a marketer. If you're looking for someone with a holistic view towards marketing, want them to drive your strategy, and do the heavy lifting then I'd advise finding someone who is very experienced in marketing from a business development type role to assist in identifying and selecting the right person for you. That may not be the answer you're looking for but I don't think there's a shortcut here that will be successful. We humans are terrible at assessing the skill of others in a field we have no direct experience in.