SEO juice, malware distribution, harvesting payment information, selling the domain to the real model provider... Lots of ways to make a quick buck. For example

SEO juice, malware distribution, harvesting payment information, selling the domain to the real model provider... Lots of ways to make a quick buck. For example, last year when Lightricks released the LTX video model, somebody else registered ltxv.video and got 215 upvotes https://news.ycombinator.com/item?id=43944974 https://news.ycombinator.com/item?id=43944974 but the Lightricks CTO showed up to inform people that this wasn't their site. It now redirects to ltx.io, so either money changed hands or they filed a trademark dispute.