Back in the 1990s when I was a hippie and really kind of anti-commercial I found a textbook on marketing that define marketing is the interface of the consumer

Back in the 1990s when I was a hippie and really kind of anti-commercial I found a textbook on marketing that define marketing is the interface of the consumer and I I still like that definition. So seen that way marketing starts before you even make the product and involves having a good idea of who your consumer is and what their needs are and how you’re gonna reach that person. Even if you see marketing as just sales and promotion, it takes a phenomenal amount of effort to be successful at all so that’s the question you have to ask I mean, is the juice worth squeeze?