Morality advances when those who see they could, decide that they should not. In fact, one might see true morality as requiring a decline of reward. If one aba

Morality advances when those who see they could, decide that they should not. In fact, one might see true morality as requiring a decline of reward. If one abandons their principles as soon as a sufficient reward is offered, then they have no integrity. So let your children see and learn what society rewards AND teach them integrity.