It makes me question if we are starting to approach maximum entropy with software startups, and so deception and morally questionable "startups" are what's left

It makes me question if we are starting to approach maximum entropy with software startups, and so deception and morally questionable "startups" are what's left. Software now costs nothing to build, and most of the obvious ideas have been created, and the network effects of big companies have been firmly dug into the ground. The second law of thermodynamics applies to software, and this is what's left.