Basically I want most companies to be selling basic, reliable commodities. I don't want their stupid value-add or lock-in. I don't want my electric company to s

Basically I want most companies to be selling basic, reliable commodities. I don't want their stupid value-add or lock-in. I don't want my electric company to sell me "MyElectric+, a subscription service that lets me (and them) enable and disable my appliances from the cloud and share my meter readings with friends." Just get the "electricity" part right, and I'm good. I don't want my water company to sell me "MyWater+, a subscription service that lets me (and them) flavor and carbonate my water with an advanced cloud service that...blah...blah...blah..." Just stop! Fire all your idea guys and just supply the base product. Hell, I'd be happy with a phone that no apps pre-installed. Look at phones today, so much built-in uninstallable crapware that it would make Gateway in the 90's jealous.