I strongly suspect that peptide use is more common amongst the botox/filler crowd than techies in the UK. Most aesthetics clinics have been pushing peptide-base

I strongly suspect that peptide use is more common amongst the botox/filler crowd than techies in the UK. Most aesthetics clinics have been pushing peptide-based skincare for years, so it was only a small step into injectables for them. And, as you say, the gym performance / sports crowd. The BBC and the Guardian have covered it fairly neutrally, but the likes of the Daily Mail and gossip mags have been both more frequent and more breathless.