Some things I really like are: - Generally high quality boards. I expect to be using my ZSA boards for decades. - Uses open, standard, programmable firmware (q

Some things I really like are: - Generally high quality boards. I expect to be using my ZSA boards for decades. - Uses open, standard, programmable firmware (qmk). - They have fostered a community around their boards (importantly making it easy to share and discover layouts and promoting 3D printable accessories). - I have found their live support team to be very accessible and knowledgable. It's hard not to be biased having spent >$700 on keyboards from them, feeling the need to justify my purchases a bit. At their prices it's easy to find high quality boards elsewhere or build your own board on open tech, but I think you'll be hard pressed to find similar offerings both with such excellent support from the company and such a vibrant community.