I think you could do that later on, You probably want to convey what is on the form more than what the form looks like, especially as the first image. Fundame

I think you could do that later on, You probably want to convey what is on the form more than what the form looks like, especially as the first image. Fundamentally you want to be telling a Story. You can make it fairly simple. People use your product, get a simple form that they can use, and get an apartment. Your form doesn't look simple to fill out or easy to read as a small image though. Frankly, if I was going to do it, I'd make it very simple. Start with an image or animation representing all the applications that landlords look through, with something like, "lost in an ocean of applications?" replace ocean with pile, or show a stuffed mailbox, or e-mail box. Then show your form causing the individual to stand out. Then show the handshake, or moving in, or signing the lease. I think that story works for both applicants and landlords. And if you want to display the actual form, make it a diagram, with pointers to each of the parts. That might be a better thing to display then the image of the building, which doesn't convey much to me.