> As long as you know ahead of time what you are getting This doesn't matter when the choices are limited (i.e. low competition). Clearly people are looking f

> As long as you know ahead of time what you are getting This doesn't matter when the choices are limited (i.e. low competition). Clearly people are looking for another option. One that isn't being offered. So the appropriate question is to ask why this market inefficiency exists. Is it because no competitor has entered the market and there's a golden opportunity? Is the barrier to entry very high? Does the average consumer even know they want <X> at the time of purchase? Or do they think really there only exists a basic option, Android or iPhone, and that the actual decision comes down to other things. (Listen to what most people actually talk about. Not HN people, the average consumer.)