4 ms·

I've been considering changing the paper to a step-by-step illustration on how to use the product. My thought was that I wanted the paper form to be a photo bec

by samp615 14y ago

I've been considering changing the paper to a step-by-step illustration on how to use the product. My thought was that I wanted the paper form to be a photo because I wanted the customer to see an example of the product. Thanks again for all the feedback

Mz 14y ago
The other two images are symbolic, not literal. One is a symbol of trust, another an image of a desirable place to live but is presumably not literally some specific place you are promoting. The feel good, pretty symbols draw people in. If you want to represent a contract, fine. But trying to share a sample instead of the idea of doing the paperwork is jarring and feels overwhelming and offputting. I used to make my husband read all contracts and fill out all papers. If I want your service, it is because you will spare me the trauma of piles of paperwork. Maybe a picture of a building, followed by a handshake followed by keys in hand? To tell the story without words? But don't remind me of the paperwork. Find a way to tell me you are the person who will spare me the pain of the paperwork, because I don't fucking want to do the paperwork. That's what I presumably am paying you for. So show me imagery of how easy and painless this is, not imagery of torturous paperwork. Just my opinion. Best of luck.
- samp615 14y ago
  This is excellent advice. I dig it. Thanks for taking the time to respond!
lsiebert 14y ago
I think you could do that later on, You probably want to convey what is on the form more than what the form looks like, especially as the first image. Fundamentally you want to be telling a Story. You can make it fairly simple. People use your product, get a simple form that they can use, and get an apartment. Your form doesn't look simple to fill out or easy to read as a small image though. Frankly, if I was going to do it, I'd make it very simple. Start with an image or animation representing all the applications that landlords look through, with something like, "lost in an ocean of applications?" replace ocean with pile, or show a stuffed mailbox, or e-mail box. Then show your form causing the individual to stand out. Then show the handshake, or moving in, or signing the lease. I think that story works for both applicants and landlords. And if you want to display the actual form, make it a diagram, with pointers to each of the parts. That might be a better thing to display then the image of the building, which doesn't convey much to me.

by samp615 14y ago

Mz 14y ago

The other two images are symbolic, not literal. One is a symbol of trust, another an image of a desirable place to live but is presumably not literally some specific place you are promoting. The feel good, pretty symbols draw people in. If you want to represent a contract, fine. But trying to share a sample instead of the idea of doing the paperwork is jarring and feels overwhelming and offputting. I used to make my husband read all contracts and fill out all papers. If I want your service, it is because you will spare me the trauma of piles of paperwork. Maybe a picture of a building, followed by a handshake followed by keys in hand? To tell the story without words? But don't remind me of the paperwork. Find a way to tell me you are the person who will spare me the pain of the paperwork, because I don't fucking want to do the paperwork. That's what I presumably am paying you for. So show me imagery of how easy and painless this is, not imagery of torturous paperwork. Just my opinion. Best of luck.

samp615 14y ago
This is excellent advice. I dig it. Thanks for taking the time to respond!

lsiebert 14y ago

I think you could do that later on, You probably want to convey what is on the form more than what the form looks like, especially as the first image. Fundamentally you want to be telling a Story. You can make it fairly simple. People use your product, get a simple form that they can use, and get an apartment. Your form doesn't look simple to fill out or easy to read as a small image though. Frankly, if I was going to do it, I'd make it very simple. Start with an image or animation representing all the applications that landlords look through, with something like, "lost in an ocean of applications?" replace ocean with pile, or show a stuffed mailbox, or e-mail box. Then show your form causing the individual to stand out. Then show the handshake, or moving in, or signing the lease. I think that story works for both applicants and landlords. And if you want to display the actual form, make it a diagram, with pointers to each of the parts. That might be a better thing to display then the image of the building, which doesn't convey much to me.