But it wasn't in the early cyberpunk works. When you consume them you can notice how important was the concept of "style", that characters were excited by the s

But it wasn't in the early cyberpunk works. When you consume them you can notice how important was the concept of "style", that characters were excited by the specific brands (implants, weapons, shaders, venues), associated them with social status etc. It was the 90s that brought contempt for brands to (paradoxically) mainstream.