Ultimately, what you're offering is a pre-vetted application that apartment-seekers can use to try to skip the hassle of filling out and paying for separate app

Ultimately, what you're offering is a pre-vetted application that apartment-seekers can use to try to skip the hassle of filling out and paying for separate applications, right? How are people supposed to get that from this? "Land your dream apartment Rentr is the world’s best tool to help you land your dream apartment." That sounds like an apartment search app. I think a lot of what you have written is good, it's just that what's front and center is the least helpful copy on the page. This, to me, would be much more useful as the first thing I read on the page: "Create a Rentr profile [and] stop filling out multiple applications. It only takes 7 minutes and includes a full credit report, background check, social media links, and tons of other goodies." The testimonials are made up, aren't they? If the rest of the site isn't live, how can you have thousands of applicants and landlords involved? If they are made up, get rid of them. Success or failure in a business like this hinges entirely on trust.