Sadly, it’s spot-on for startups that have the power of belief as a core work ethic. They want devotees and they’ll find them. Most techies are no more immune t

Sadly, it’s spot-on for startups that have the power of belief as a core work ethic. They want devotees and they’ll find them. Most techies are no more immune to cults than average (‘I just want to feel like I belong somewhere’ etc.), and it reads like someone running a playbook that they found in a military recruiting manual. Not many will bite, but those that do will have an unquenchable fervor for the great work. At least it’s refreshingly competent psyops!