Instant pot went through bankruptcy, at least in part because they made a good durable product. The durability resulted in them not geting many repeat customers

Instant pot went through bankruptcy, at least in part because they made a good durable product. The durability resulted in them not geting many repeat customers. People liked it so they bought one and it just worked for years and years, quickly satisfying the market. https://www.bonappetit.com/story/instant-pot-bankrupt?srsltid=AfmBOoq85yIWaKqxtwv3D9plbYMXZCbatItK3P8Lp2yAl-7yFx8a492O https://www.bonappetit.com/story/instant-pot-bankrupt?srslti... Generically, yeah there's some markets where that works alright. For example, I don't think the car industry is unhealthy in this way. The phone market is unfortunately rife with this - the biggest players are all doing it, to their own benefit, and it's difficult enough to seriously enter the market that it's not very open to disruption.