And yet websites are going to do it with custom JavaScript anyway, because it's a nice excuse to force you to accept their surveillance^W analytics, which you w

And yet websites are going to do it with custom JavaScript anyway, because it's a nice excuse to force you to accept their surveillance^W analytics, which you will be enabling on the way. Oh, and also because shoving their BRAND™ in your face by micromanaging the appearance and behaviour of everything is apparently more important than user experience being predictable and consistent from one website to another.