Kickstarter is an interesting mix of promotion and distribution. Projects are seeking not just money, but to find an audience of evangelists and early adopters

Kickstarter is an interesting mix of promotion and distribution. Projects are seeking not just money, but to find an audience of evangelists and early adopters for their products. Delivery on time (by providing realistic estimates) can help make sure that people don't turn on the project and start generating negative publicity about the project.