I do believe the choice helps. But i also believe Honda has better brand appeal overall and so it's not a/b testing as much as "shiny a++" / "dull commoditized

I do believe the choice helps. But i also believe Honda has better brand appeal overall and so it's not a/b testing as much as "shiny a++" / "dull commoditized b-" testing. It wasn't about carplay, it was about brand affinity preferences.