I think the author exaggerates how much artists were shunned for selling out in the past - sellout pop culture has always existed to some degree. The bigger iss

I think the author exaggerates how much artists were shunned for selling out in the past - sellout pop culture has always existed to some degree. The bigger issue is the almost complete vanishing of a counterculture. There's almost no people who understand why someone's random collabs with every company ever could ever be seen in a negative light.