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Mike, I agree that virality can't be dismissed so quickly. Seems if you don't have that, the rest of your marketing has to work much harder.
by AndrewWarner 18y ago
Mike, I agree that virality can't be dismissed so quickly. Seems if you don't have that, the rest of your marketing has to work much harder.
- smwhreyebelong 18y agoI agree with Paul's point. Google's early growth was due to the product being superior and not because it had any sort of virality. I don't recall seeing any Google ads on TV/print/billboards yet soon everyone was talking about googling instead of searching the web.