December is usually dominated by brand advertisers and holiday shopping ads which pay a higher CPM than direct response advertisers (like "shoot 5 ducks" and "y

December is usually dominated by brand advertisers and holiday shopping ads which pay a higher CPM than direct response advertisers (like "shoot 5 ducks" and "you are the millionth visitor")will pay. You'll see these ads again come January, when CPM's drop to their normal rates.