Certainly, it's all to easy to get swept up in the zeitgeist and forget about the apparent incompatibility of the word "open" with massive corporate entities li

Certainly, it's all to easy to get swept up in the zeitgeist and forget about the apparent incompatibility of the word "open" with massive corporate entities like Google and Apple. As far as "disruption" goes, I'm all for it. Why not mix things up and make them better? I guess the idea to take out of the article is: beware the snake oil salespeople!