I noticed awhile back that Instagram branding was appearing in television commercials, such as recent Taco Bell ads about Doritos Locos. If companies are using

I noticed awhile back that Instagram branding was appearing in television commercials, such as recent Taco Bell ads about Doritos Locos. If companies are using Instagram content for branding it makes sense to try to change the license agreement to capitalize if you're focused on monetizing an acqusition. As we've seen, however, it will certainly anger a solid chunk of the user base. Nick Tran, social media lead for Taco Bell talks a bit about the campaign in the below article: "http://www.mobilemarketer.com/cms/news/content/13959.html http://www.mobilemarketer.com/cms/news/content/13959.html