... In fact, because te landscape is so dynamic and can sometimes change within 1 to a few generations, having a brain as the primary store for behavior/customs

... In fact, because te landscape is so dynamic and can sometimes change within 1 to a few generations, having a brain as the primary store for behavior/customs/models/information is super advantageous compared to using DNA, as the brain is a flexible neural network and can adapt much, much quicker. No doubt this is why we are successful (ie, a dung beetle will die trying to push a stuck piece of dung, because the behavior is hard-coded and it cannot model the world and model solutions to encountered problems, and it therefore cannot pas solutions on to future generations, as we can. Perhaps a dung beetle will someday mutate to alter it's behavior when stuck, but you can see how suboptimal the whole process.)