Actually, I find that a lot of the metrics mentioned like uniques and pageviews are the ones that affect revenue for ad-driven startups. That's as real as it ge

Actually, I find that a lot of the metrics mentioned like uniques and pageviews are the ones that affect revenue for ad-driven startups. That's as real as it gets with metrics. When it comes to ad-driven startups, you could actually say that the "real" metrics suggested, like active users and engagement, are the actual bullshit metrics. For many ad companies like Google(search) or YouTube, high engagement by the users adds nothing to the bottom line.