Decency does lose against short-term profit, esp. when we're talking about public companies. However, there are companies that somehow strike a better deal with

Decency does lose against short-term profit, esp. when we're talking about public companies. However, there are companies that somehow strike a better deal with their shareholders and try not to screw their customers all the time. I found Roger Martin's book "Fixing the Game" to descibe interesting case studies and proposals on how to fix the short-term greed problem. Perhaps Instagram's board should read it? For such simple services, reputation is all there is. Building next photo sharing service is easy (perhaps already free on github?) and competitors are waiting for Instagram's slippage.