this is well studied and that emotional trigger level used to be much lower, iirc - inflation pricing has a half life of 6 months - wage increases raise the e

this is well studied and that emotional trigger level used to be much lower, iirc - inflation pricing has a half life of 6 months - wage increases raise the emotional trigger level People feel prices through their wallets. If their wallets are fatter, a $20 burrito is not that big a deal Your point about $X vs $X-0.01 stands as well, but is mostly orthogonal.