3 ms·
nah, I think it's as simple as that people expect certain items will not exceed a certain amount. People are fine paying between $10-20 for a meal, but crossing
by paulpauper 2mo ago
nah, I think it's as simple as that people expect certain items will not exceed a certain amount. People are fine paying between $10-20 for a meal, but crossing $20 triggers a more negative reaction. This is why you see prices like $19.999 instead of $20.
- verdverm 2mo agothis is well studied and that emotional trigger level used to be much lower, iirc - inflation pricing has a half life of 6 months - wage increases raise the emotional trigger level People feel prices through their wallets. If their wallets are fatter, a $20 burrito is not that big a deal Your point about $X vs $X-0.01 stands as well, but is mostly orthogonal.