Unfortunately, what Amazon has to secure is almost every account. 2 factor authentication is great for the more security-conscious, but that's a very small perc

Unfortunately, what Amazon has to secure is almost every account. 2 factor authentication is great for the more security-conscious, but that's a very small percentage of Amazon's customers. All the scammers would have to do is hit one of the 98% of accounts that just have default security. Sure, it can protect your account, but it can't protect Amazon unless they force everyone to use it (which would obviously not be good for building customer loyalty.)