I don't know if this counts, When I first heard about zappos I admired their culture and saw some vidoes of Tony Hsieh on youtube. In a video he mentioned about

I don't know if this counts, When I first heard about zappos I admired their culture and saw some vidoes of Tony Hsieh on youtube. In a video he mentioned about the culture book of zappos. Then I sent him a email, asking I'm in India can I get one. In a few hours, his assistant replied on his behalf, I got the book in a few days by air mail. I'm from India, never bought anything from them, It is possible I never will, but I've said this story to atleast 10 people after that. This is the positive side of unconditionally being kind to people.