Hoven means Excrements in Czech (in 2nd case) So when IKEA had Hoven sale - Doprodej Hoven (Excrements sale), people were amused https://www.lidovky.cz/byznys

Hoven means Excrements in Czech (in 2nd case) So when IKEA had Hoven sale - Doprodej Hoven (Excrements sale), people were amused https://www.lidovky.cz/byznys/ikea-narazila-s-nazvy-vyrobku-poradala-doprodej-hoven.A100304_105712_firmy-trhy_abc https://www.lidovky.cz/byznys/ikea-narazila-s-nazvy-vyrobku-... so much for "Every possible product name is carefully checked to avoid undesirable meanings in other languages"