Well, if the Amazon phone runs the Kindle Fire OS, it won't truly be a 'first' iteration, so hopefully it will turn out pretty well. I'm not sure how difficult

Well, if the Amazon phone runs the Kindle Fire OS, it won't truly be a 'first' iteration, so hopefully it will turn out pretty well. I'm not sure how difficult it will be for them to get 3G/4g working well, but it seems to me like that would be the most significant obstacle.