This is up there with talk to your neighbors and put flyers on windshields. It is a bandaid for a dysfunctional market with high transaction costs of trust(rep

This is up there with talk to your neighbors and put flyers on windshields. It is a bandaid for a dysfunctional market with high transaction costs of trust(reputation) and triangulation(discovery). Amazon only excells at low transfer cost - no negotiation and cheap delivery