Not to start a whole flamewar over this, but it adds to confusion when it would look like another word like "Aids". Even their own final rule says not to do th

Not to start a whole flamewar over this, but it adds to confusion when it would look like another word like "Aids". Even their own final rule says not to do that. > There are a few exceptions: > Seasonal Affective Disorder becomes SAD ("Sad" would be confusing) > Where a capped-down acronym risks being misunderstood as a word. And when I say "should know better", a news organization, especially a place as respected as the BBC, should try to reduce confusion wherever possible. And as a matter of politeness, when it is an organization/person's name, it should probably cased the way they chose to name it, like "NASA" or "e e cummings".