3 ms·
You raise a good point. This phenomenon is well-documented for at least two decades now on Google search. It is common for brands to buy keywords for their ow
by throwaway2037 2mo ago
You raise a good point. This phenomenon is well-documented for at least two decades now on Google search. It is common for brands to buy keywords for their own product. Why? If not, competitors will by the same keywords to direct customers away. As I understand, this has existed for more than 20 years and Google has never been sued for it (that I know). Maybe this is just part of a highly competitive online search market. To be clear: I am not saying that I like or agree with this market outcome as a consumer, but I am merely saying it has existed for a long time and gov't regulators don't seem to really care.
- projektfu 2mo agoI don't know how it is for large businesses, but if you're a small business, and you put your own business name as a search keyword for your ad buys, fully half or more of your ad spend will be your existing customers looking for your website, phone number or address. If you stop spending on it, they will still find you, but a competitor will probably show up above you. I am not sure this matters.
- _gllen 2mo agoDepends on what ads are showing and what they are bidding (vs. what you can afford to bid for the marginal traffic) but yes can be very much worth it to pay google's troll toll.
- thisislife2 2mo agoGoogle has been sued for displaying ads on trademarked keywords though.
- exolymph 2mo agoRed Queen's race. It comes up a lot in marketing.
- boptom 2mo agoThis would be a good strategy if there are other people in the waiting area handing out coupons for competing restaurants, which is what is happening in Amazon.