People will always be measuring everything by the numbers. Look at your number of Facebook friends, your LinkedIn connections, your GPA in college, your annual

People will always be measuring everything by the numbers. Look at your number of Facebook friends, your LinkedIn connections, your GPA in college, your annual income. It's always a rational argument to say that bigger is better. In a world where metrics are quantified like this, this is the natural way of thinking. It's going to be difficult to seep through the bullshit metrics, especially when you're such a small startup with other numbers that are too embarrassing to display to the world -- but, really, when you think about it this is the only way to find and fix the problems that you have.