Amazon's main edge over the competition (in more than just the electronics) has always been two things: price and convenience. I know many people (myself includ

Amazon's main edge over the competition (in more than just the electronics) has always been two things: price and convenience. I know many people (myself included) who have changed their purchasing habits because of Amazon Prime. They're trying to do to digital goods what they did to physical goods, and so far they seem to be pushing forward quite well. If you look at the Kindle device itself, it is made to be cheap. Even the entire "Special Offers" program is an attempt to focus on the rapid consumption of content. I'd argue that Amazon is one of the few companies that can successfully pull off a device with advertising baked in to the user experience.